Staff
Sep 11, 2025

DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov

DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.

DBS partners with Cold Storage, Giant, Guardian and 7-Eleven—becoming the only bank in Singapore to offer perks at 680+ outlets.
Clockwise from top left: Calvin Ong, DBS; Naresh Kalani, Guardian; Anushree Khosla, 7-Eleven; Chan Sow Han, DBS; Lim Him Chuan, DBS; and Lim Boon Cheong, Cold Storage and Giant

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