decathlon
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Decathlon relaunches as a global sports brand with focus on 'Wonder'
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
Sustainable labels: How can fast fashion emerge from an ethical mess?
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
Carousell Group's new ad platform enables advertisers to target its users across the web
The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.
Ski slope becomes parenting test in Decathlon ad for China
A protective dad learns that his daughter is more than ready to fly into challenges on her own, in a spot by Civilization Shanghai.
OMD wins Decathlon China media pitch
There was no incumbent on Decathlon's media account, understood to be worth up to $15 million.
Decathlon encourages Singaporeans to disregard rulebooks
The retailer's first Singapore brand campaign, from Ogilvy, aims to break through people's reluctance to get active using the mantra, 'The first rule is play'.
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