The Work Advertising Marketing Branding
Marianne Calnan
Mar 14, 2024

Decathlon relaunches as a global sports brand with focus on 'Wonder'

Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.

Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.

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