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Giant Nurofen pill packet installation highlights the gender pain gap
Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
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Disinfluencer launches crowdfunded disability campaign in Australia
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
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