dentsu creative

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Campaign Ad Net Zero Awards 2024: Winners revealed

The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.

Oct 4, 2024

Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

Sep 25, 2024

Asahi shortlists four agencies in global creative review

Asahi Europe and International is reviewing its agency requirements outside Japan.

Jul 11, 2024

‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

Jun 6, 2024

Q1 global media new-biz spotlight: Billings fall but retentions rise

Volkswagen and Mercedes-Benz among flurry of reappointments.

May 23, 2024

Creative Minds: Aurora Cao's dream dinner date with the God of Fortune

The award-winning Dentsu creative dreams of inviting the God of Fortune and other folklore-inspired influential Chinese icons for a feast of inspiration.