digital marketing

4 days ago

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Mar 17, 2025

Beyond keywords: Unlocking the power of AI visibility for your brand

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.

Feb 20, 2025

Take a peak: How marketers can turn digital noise into lasting loyalty

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

Feb 18, 2025

1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

Jan 16, 2025

Social media fatigue? Agencies must spark conversations, not noise

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.

Jun 11, 2024

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.