digital transformation
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
Publicis Sapient augments its digital supply chain practice with new acquisition
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
The B2B marketer’s data checklist for 2024
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
Returning to branding in the post-pandemic era: Focus Media’s Cindy Yan Chan
The unprecedented growth of e-commerce shows no sign of slowing — but how can brands make sure they stand out in such a saturated market? We spoke with Focus Media’s chief strategy officer, Cindy Yan Chan, about how traditional branding can complement digital marketing and foster consumer confidence.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
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