digitaslbi
Publicis finalises Digitas rebranding in China
Digitas China waited six months to remove the "LBi" from its former name, in order to make sure localisation and office renovation were in place.
DigitasLBi rebrands globally to Digitas in a bid to form a more unified network
The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'
AI: What to do before you even start
The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.
Clear vision: Campaign explains a woman's move from banking to Muay Thai
A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.
Hotel Jen introducing map that glows after dark
Data-driven map encourages tourists to experience cities like a local.
Nigel Vaz named global president of DigitasLBi as Luke Taylor exits
Nigel Vaz has been named as the global president of DigitasLBi, replacing Luke Taylor, the chief executive, who has decided to leave.
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