douyin
Asia is rising but its brands need to stop hiding
No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.
.png&h=268&w=401&q=100&v=20250320&c=1)
Live commerce set to hit $2 trillion by 2030, but brands still playing catch-up
Many brands outside China are still missing the point of live commerce. “They think it’s ‘QVC plus Instagram. It’s an entire ecosystem, not a one-off show."
Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices
Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
Mainland Chinese expats in HK favour Douyin and WeChat: report
TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.
.png&h=268&w=401&q=100&v=20250320&c=1)
How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market
Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins