drypers
CASE STUDY: How Drypers regained leadership in Singapore
Drypers launched an integrated marketing campaign with a new approach through The Secret Little Agency to win back its leadership position in Singapore.
Major hygiene company SCA consolidates with ZenithOptimedia, BBDO and Publicis
GLOBAL - Hygiene company SCA has consolidated its global agency accounts with ZenithOptimedia, BBDO and Publicis starting 1 September.
Drypers searches for 'best ever drooler' in latest campaign
SINGAPORE – Diaper brand Drypers is on the hunt for the best ever baby drooler, dancer and sleeper for its latest nationwide campaign .
Drypers launches first campaign since parting with BBDO
SINGAPORE - The Secret Little Agency (TSLA) has created its first campaign for diaper brand Drypers since winning the creative business from incumbents BBDO.
Drypers Singapore hands creative to TSLA in R3-led pitch
SINGAPORE - SCA Hygiene has appointed The Secret Little Agency (TSLA) to handle its creative duties in Singapore for infant diapers brand, Drypers, ending its long-term relationship with incumbent BBDO.
UM and McCann Worldgroup scoop baby diaper brand Drypers account in Thailand
BANGKOK - SCA Hygiene Thailand has awarded the media planning and buying business for its key baby diaper brand Drypers to Universal McCann, and its creative business to McCann Worldgroup after a pitch involving three other creative and media agencies.
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