effective
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Why the world’s most effective campaigns share one vital trait
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign
Twelve campaigns revealed as Global Grand Effie winners
Is your strategy effective or commercially successful?
The industry needs a new formula to achieve 'total effectiveness'.
Mindshare and DDB Mudra win gold in Warc brand-purpose awards
APAC work wins seven out of the 13 awards.
John Davis joins Effective Measure as global measurement scientist
MELBOURNE – Effective Measure has appointed John Davis as global measurement scientist.
Effective Measure appoints country MD for the Philippines
MANILA - Effective Measure is aiming to strengthen its international executive team with the appointment of Maria Rodriguez Java as country managing director for the Philippines.
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