efficiency
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
Dentsu bags APAC agency partner remit from William Grant & Sons
By expanding a global pact, Dentsu is expected to drive omnichannel marketing and focus on connections planning, digital acceleration and driving media effectiveness and efficiency.
We mustn’t let artificial intelligence make us dumb
While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.
Unilever saves €500m as in-housing is 'more efficient' than agencies
FMCG giant is increasing spend on digital media and in-store.
Advertising is in crisis, but it's not because it doesn't work
Let's make advertising great again by bursting the efficiency bubble.
Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency
As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.
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