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McCann Erickson Beijing cuts creative staff
BEIJING - McCann Erickson (ME) Beijing has reduced to a 'skeletal' staff servicing key globally-aligned accounts after a prolonged slack in demand for traditional creative-agency services, Campaign Asia-Pacific has confirmed with multiple former staff members whose contracts were terminated in March.
MasterCard promotes latest Kasabian gig with 'paper-themed' TVC
SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.
McCann Guangzhou creates TV campaign for Darlie Toothpaste
McCann Erickson Guangming Guangzhou has crafted a Christmas campaign for its client Darlie toothpaste, opting to talk about its freshness with a twist.
McCann Erickson's TVC and viral campaign for YOG shows what the youth can do
SINGAPORE - McCann Erickson inspires the youth by relaying what they can do in its latest TVC for the Youth Olympics Games in Singapore.
Dennis Ma resigns from McCann's Cathay Pacific team after seven years
HONG KONG - Dennis Ma, group account director of the Cathay Pacific Central Team (CXCT) at McCann Erickson Guangming Hong Kong, will depart next week after a decade with the agency, including seven years on the Cathay Pacific team.
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