experience

Oct 24, 2024

PHD appoints Rohan Tambyrajah global chief experience officer

UK-based role reports to global CEO Guy Marks.

Sep 7, 2024

How creativity can enhance customer experiences

Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.

Mar 28, 2022

Frog appoints Ori Takemura as executive design director

The design and experience consultancy under Capgemini rounds out its Asia leadership team with this new hire.

Dec 20, 2021

Five brand experience trends to look out for in 2022

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.

Sep 28, 2021

Physical space is now more important for brands—not less

Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.

Sep 22, 2021

Momentum Worldwide launches hybrid experience platform

WhiteBox blends real life and virtual events for brands.

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