fanta

Mar 11, 2013

CASE STUDY: How Fanta captured teen attention with branded content

Fanta engaged Japanese teens by inviting them to a fun game via two of the most popular teen media channels.

Mar 4, 2013

Creative veteran Pratik Thakar takes up senior Asia-Pacific role at Coca-Cola

REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.

Mar 1, 2012

Coke builds up momentum for Olympics starring national swimming champion

SHANGHAI - Leo Burnett has created a campaign using 1,500-metre freestyle record-holder Sun Yang to promote Coke's newest miniature packs - part of its marketing push ahead of the London Olympics.

Feb 1, 2012

McCann Indonesia awarded Coca-Cola’s sparkling portfolio

JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.

Apr 1, 2011

Fanta engages Chinese teens in less serious '9th class' campaign

CHINA - Fanta has released its less serious '9th class' campaign in China today, marking the launch of a new and more natural version of the much loved sparkling brand among Chinese teens.

Dec 2, 2009

Coca-Cola embarks on global Fanta campaign

GLOBAL - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-dollar global ad campaign.