Joe Thomas
Dec 2, 2009

Coca-Cola embarks on global Fanta campaign

GLOBAL - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-dollar global ad campaign.

Coca-Cola embarks on global Fanta campaign
The occasion-based push, 'Grab a taste of Friday', is intended to connect with drinkers by tapping into the good feelings associated with the end of the working week.

The bulk of the activity, which will include limited-edition pack designs and a series of 'Fanta experiences', will be rolled out in 2010 through a multichannel drive.

The campaign is the first global work for Fanta in nearly five years. The work will target mothers and Fanta's core teenage market and is scheduled to run in other markets globally throughout the year.

 
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

1 day ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

1 day ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.