McCann Indonesia awarded Coca-Cola’s sparkling portfolio

Already agency of record for the Coca-Cola brand in Indonesia, McCann Worldgroup has been awarded the additional brands - making up the entire sparkling portfolio. The incumbent on Fanta and Sprite is understood to have been Ogilvy Indonesia.

According to DIS, soft drinks sales in Indonesia will increase by 20.44 per cent to US$8 billion between 2010 and 2014. This continued rise is attributed to domestic consumption growth, which follows population growth.

Cara O’Connor, group integrated marketing content and connections manager at Coca-Cola Indonesia said that McCann Worldgroup has been a partner of The Coca-Cola Company for more than 18 years in Indonesia.  “In the past 12 months we have seen a renewed energy and commitment to our business.  The new team have proven themselves to be passionate about understanding and growing our business and we are proud to continue our relationship with them in an expanded capacity.”

The agency says it has been awarded the expanded portofio based on its commitment and innovation towards the Coca-Cola brand in this important market.

Commenting on the importance of Indonesia as a market, Berndt Soderbom, president director, McCann Worldgroup Indonesia said that due to the highly competitive nature of the category, Coca-Cola was looking for a partner that understood the pulse and culture of the Indonesian consumer. “They felt McCann was best placed to deliver on their objective to become the most loved and consumed beverage among its core target.”

He went on to say that the agency has put several processes in place to significantly strengthen its core offering. “Our clients already trust us, knowing we’re a committed business partner, as a result of this transition we’re in a much stronger position to demonstrate our integrated capabilities at McCann Indonesia.”

Soderbom took the reins as president director of McCann Worldgroup Indonesia in September 2011, following a number of personnel changes within the agency throughout that year.