flash
How to win in esports? Be authentic, like everywhere else
Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.
The 'death of Flash' is a symptom of a larger disease
The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?
The Flash ad is dead: Are you ready for the HTML5 interactive era?
Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.
Kingston re-enacts true story, immortalises widow's memories in a flash drive
HSIN-CHU - An emotional mini-film by Kingston attempts to inject warmth into a data-storage device by retelling a story about a memory, with the product appearing for only two seconds.
Calbee Four Seas springs 'prawn flash-mob' to show what its crackers are made of
GUANGZHOU - Snacks brand Calbee Four Seas partnered with Leo Burnett to launch a surprising guerilla-marketing event last Saturday.
AIA organises 'flash mobs' in HK to plug sponsored K-POP concert
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
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