The move is part of an initiative to rejuvenate the AIA brand in the city. Its specific Facebook page for the concert, which will feature BEAST, 4Minute and APink, has grown from a totally non-existent fan base to having more than 5,300 likes in less than two months.
Jan 1, 2013
AIA organises 'flash mobs' in HK to plug sponsored K-POP concert
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 9, 2024
Why Hong Kong's AIA Carnival is becoming a ...
Jun 7, 2013
DirectAsia aims to banish boring insurance ...
Jun 12, 2013
Rembrandt shows that social media can be artistic
Just Published
3 hours ago
How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
.png&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
EssenceMediacom retains top spot in April's APAC ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
4 hours ago
Why it’s time we took Singaporean content creators ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
.png&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Changi Airport ropes in Aussie influencers to ...
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.