flash mob

CASE STUDY: Y&R organises a Flash Mob in Jakarta to reinforce Mizone brand message
Oct 12, 2010
Staff Reporters

CASE STUDY: Y&R organises a Flash Mob in Jakarta to reinforce Mizone brand message

Danone Waters' Mizone Isotonic echoed its brand message of refreshing in an unexpected way by organising a Flash Mob on the streets of Jakarta, who broke out into a choreographed dance to Mika's 'Love Today'.

BEHIND THE SCENES with 'Be a Changi millionaire' campaign
Jun 11, 2010
Kenny Lim

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.

BEHIND THE SCENES with 'Be a Changi millionaire' campaign
Jun 11, 2010
Kenny Lim

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.

BEHIND THE SCENES with 'Be a Changi millionaire' campaign
Jun 11, 2010
Kenny Lim

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.

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