garuda
Garuda moves $20 million media business to GroupM
GLOBAL - Indonesia's national airline Garuda has picked a GroupM agency, reportedly Mindshare, to handle its global media business, concluding a pitch that began earlier this year.
MARKETERS FORUM: Low-cost can be highly rewarding
Big budget campaigns are not necessarily the most effective—it is the idea that counts. So how do you get people to talk favourably about your brand with minimal investment?
Garuda Indonesia calls "pitch of the year"
JAKARTA - Indonesia's national airline Garuda has called a creative and media review, putting incumbent Dentsu on high alert.
Garuda takes to Australian airwaves
SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.
Garuda takes to Australian airwaves
SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.
Garuda focuses on safety to rebuild its brand
But can Indonesia’s national carrier’s commitment to quality carry it above the competition?
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