Paul Howell
Feb 14, 2012

Garuda takes to Australian airwaves

SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.

src="http://player.vimeo.com/video/36063662?title=0&byline=0&portrait=0" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen>

Untitled from Oddfellows on Vimeo.

The campaign, which will launch on 17 February, offers audiences a glimpse of both the variety and beauty of the Indonesian archipeligo, as well as the airline's fleet and on-board services.

Bagus Y Siregar, senior general manager for Australia and Southwest Pacific, Garuda Indonesia, said the campaign used speciallyn created footage of a number of less-visited islands in Indonesia.

“We want to take Australian travellers on a virtual journey to Indonesia and show them what it’s
like to travel with [Garuda Indonesia]," he said. "Australia is integral to our international network and this new campaign, a significant and important investment for Garuda Indonesia, reinforces our commitment to the marketplace.”

The campaign is the work of Dentsu Strat, with executions by Oddfellows and TMS, and PR work by Icon International.

Garuda Indonesia was named 2010 Most Improved Airline by Skytrax. As well as a newer fleet, its newest services also include immigration-on-board facilities.

 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 hours ago

Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung ...

Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.

7 hours ago

Publicis Media poaches Mickey Zhang as China president

EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.

7 hours ago

For IWD, KFC Singapore takes on ‘pocket inequality’

KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.

8 hours ago

Falling dominos bring Telstra's internet experience ...

A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.