gas whal myung su

CASE STUDY: How Dong Wha Pharm lured young customers through a CSR campaign
May 8, 2013
Sophie Chen

CASE STUDY: How Dong Wha Pharm lured young customers through a CSR campaign

SEOUL - Dong Wha Pharm, a South Korean pharmaceutical company, promoted its flagship product ‘Gas Whal Myung Su’, a gastrointestinal remedy, to young customers through a corporate social responsibility (CSR) campaign and eco-friendly junk art exhibition.

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