gender diversity
AI’s gender gap: The blind spot in media innovation
Without diverse teams, AI risks reinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
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Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
The campaign will be spread across TV, digital, outdoor and social media.
Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
Moving beyond tokenism to create systemic change
Every year in March, as we celebrate the social, economic, cultural, and political achievements of women, the issue of gender inequality in the workplace surfaces. And then people don’t talk about it as much, almost dismissing the existence of the problem; brands move on to the next event to relate to.
Campaign Leading Change online event coming June 8-9
To mark International Women's Day, participants can receive a 20% discount to the two-day conference and workshop for today only.
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