goto
13 hours ago
GoTo ad revenue soars 92% as on-demand business turns profitable
Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.
May 19, 2021
Asia's super-apps to benefit from Facebook & Google's duopoly disruption
Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins