Marketing Media Analysis Opinions
Wong Jing Ying
May 19, 2021

Asia's super-apps to benefit from Facebook & Google's duopoly disruption

Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

4 ‘Just tone deaf’—Nike’s marathon campaign backlash

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

5 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

6 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

How Trust Bank went from zero to a million customers in less than three years

7 How Trust Bank went from zero to a million customers in less than three years

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

8 Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

9 Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA

10 WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA

Related Articles

GoTo ad revenue soars 92% as on-demand business turns profitable
Mar 19, 2025
Staff Reporters

GoTo ad revenue soars 92% as on-demand business ...

Grab and Gojek reveal Ramadan campaigns
Apr 13, 2021
Staff Reporters

Grab and Gojek reveal Ramadan campaigns

Grab + Gojek = ?
Mar 11, 2020
Justin Peyton

Grab + Gojek = ?

GrabFood versus GoFood: The rivalry only escalates in Indonesia
Oct 20, 2021
Robert Sawatzky

GrabFood versus GoFood: The rivalry only escalates ...

Just Published

Six agencies pitch for Emirates' $126 million global media account
The Information
2 hours ago
Shauna Lewis

Six agencies pitch for Emirates' $126 million ...

IPG is the incumbent.

‘It’s never just coffee,’ says Starbucks. That’s true, but the joe still matters
2 hours ago
Éric Blais

‘It’s never just coffee,’ says Starbucks. That’s ...

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly unique: well-crafted coffee.

Google cuts 200 jobs in a core business unit
3 days ago
Staff Reporters

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

Why sports marketing should lean into intimate, culture-driven experiences
3 days ago
Kawita Noramung

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.