great singapore sale

Most 'Great Singapore Sale' print ads failed to draw consumers: Ipsos
Nov 20, 2013
Sophie Chen

Most 'Great Singapore Sale' print ads failed to draw consumers: Ipsos

SINGAPORE - During the 2013 Great Singapore Sale (GSS), which took place from 31 May to 28 July, most print ads either didn’t gain high visibility or failed to leave consumers with a lasting impression, according to a study by Ipsos.

CASE STUDY: How VivoCity brought QR codes to life
Nov 12, 2013
Sophie Chen

CASE STUDY: How VivoCity brought QR codes to life

VivoCity, Singapore’s largest retail and lifestyle destination, used QR codes in a fun way to engage shoppers and increase sales during the 20th annual Great Singapore Sale (GSS).

MasterCard gives Singapore shoppers unexpected rewards
Jun 27, 2012
Staff Reporters

MasterCard gives Singapore shoppers unexpected rewards

SINGAPORE - MasterCard, the official card of the Great Singapore Sale, has celebrated the annual event by giving out surprise rewards to its cardholders.

Grey Singapore rolls out Pinterest campaign for Metro
Jun 11, 2012
Racheal Lee

Grey Singapore rolls out Pinterest campaign for Metro

SINGAPORE - Department store Metro has developed a social media competition-based campaign for its Great Singapore Sale, in partnership with Grey Singapore and Yolk.

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