gurdeep puri
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10 hours ago
Here’s a thought: Marketers can sell anything—except their own value
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
May 31, 2011
VIDEO: Collaboration is the solution says The Effectiveness Partnership’s Gurdeep Puri
GLOBAL – Founding partner of London-based consultancy The Effectiveness Partnership Gurdeep Puri speaks on the dangers of fragmentation within advertising agencies.
Mar 25, 2011
How to embed effectiveness in your agency culture
Gurdeep Puri, founding partner of The Effectiveness Partnership, shares his tips for embedding effectiveness into your agency's culture.
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