harbin beer
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How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
Budweiser China enlists influencer for safe driving campaign
The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
Harbin Beer crowdsources KTV posters via Renren with RMB90,000 bait
SHANGHAI - Renren's new creative crowdsourcing platform, competing against the likes of eYeka, is gathering the youth of China to perform creative tasks for well-known brands. Harbin Beer is the latest.
AB InBev calls creative AOR pitch in China
SHANGHAI - Anheuser-Busch InBev has shortlisted agencies for its creative AOR pitch in China, scheduled for September.
SMG and MediaCom compete for AB InBev in China
SHANGHAI - Starcom MediaVest Group (SMG) and MediaCom are believed to be competing for the Anheuser-Busch InBev’s media pitch in China, which is part of the global media pitch review.
Y&R Shanghai scoops Harbin Beer summer campaign
SHANGHAI - Shanghai-based AB InBev has handed creative duties for its Harbin beer summer ad campaign to Y&R Shanghai, marking the agency's first beer account.
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