Both agencies declined to comment. Other competing parties have not been confirmed. The result of the pitch is expected to released within the next two weeks, a source close to the pitch told Campaign Asia-Pacific.
MediaCom is incumbent of the AB InBev in China, handling its media account reportedly worth US$190 million. China is one of AB InBev's top five markets globally.
In an interview on 16 April, Vivian Yeh, the Asia-Pacific director of digital of marketing, noted that the company has a total of 30 brands in China, the main ones being Harbin, Budweiser and Sedrin, as well as its super premium brand, Stella Artois.
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
