SHANGHAI - Shanghai-based AB InBev has handed creative duties for its Harbin beer summer ad campaign to Y&R Shanghai, marking the agency's first beer account.
Y&R won the three-way pitch beating incumbent agency JWT Shanghai and independent agency Nitro.
JWT Shanghai has worked with Harbin Beer on a project basis for a few years.
Established in 1900, the domestic beer brand operates in the mass market alongside direct competitors Snow Beer and Tsingtao Beer.
MediaCom China's Shanghai office won AB InBev's media pitch called in June last year. The contract, reportedly worth US$190 million (RMB1.3 billion), took effect on 1 October 2010.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
