SHANGHAI - Shanghai-based AB InBev has handed creative duties for its Harbin beer summer ad campaign to Y&R Shanghai, marking the agency's first beer account.
Y&R won the three-way pitch beating incumbent agency JWT Shanghai and independent agency Nitro.
JWT Shanghai has worked with Harbin Beer on a project basis for a few years.
Established in 1900, the domestic beer brand operates in the mass market alongside direct competitors Snow Beer and Tsingtao Beer.
MediaCom China's Shanghai office won AB InBev's media pitch called in June last year. The contract, reportedly worth US$190 million (RMB1.3 billion), took effect on 1 October 2010.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)
The business was won from Havas after a competitive pitch.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
+(900+x+600+px).jpg&h=268&w=401&q=100&v=20250320&c=1)
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
