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‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
Jun 8, 2024
Campaign India Team

‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

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