hp
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
Asia-Pacific Power List 2024: Siew Ting Foo, HP
Taking on a global role for HP, Foo has reshaped certain functions of the business to deliver growth and better position the technology giant for the future.
PHD retains HP’s global media account
The retention continues a relationship that began in 2009.
October 2023 APAC advertiser of the month: HP Indonesia
Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.
Asia-Pacific Power List 2023: Siew Ting Foo, HP
Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.
The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies
Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.
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