htc
Is HTC poised for a comeback with Google's help?
BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.
HTC seeks agency for global smartphone launch
HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.
Can HTC be saved?
The 60 per cent drop in HTC's stock this year means investors are effectively saying the smartphone maker is worthless. But all may not be lost for the HTC brand, writes Samir Dixit of Brand Finance, Asia-Pacific.
HTC Singapore moves to Epic PR
SINGAPORE - Mobile device manufacturer HTC has chosen Epic PR to handle its public relations account in Singapore.
Updated: HTC Malaysia's poor service drives fan to 'complainvertise'
MALAYSIA - Loyal HTC user and fan Reuben Yap has resorted to sponsoring a post on Facebook to complain about HTC Malaysia's poor customer service after more than a year of misery.
EXCLUSIVE: Shannon Dix takes on HTC global marketing role
TAIPEI - Shannon Dix, most recently director of global clients at SapientNitro based in Shanghai, has joined Taiwan-based mobile challenger brand HTC as associate VP of global marketing for creative communications.
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