HTC seeks agency for global smartphone launch

The company is thought to be looking to appoint a shop by the end of the year. There is no retained agency as it is a project-based pitch.

Last year, HTC launched a global campaign created by SapientNitro for its One M9 phone. The ad was the first by the Publicis Groupe agency after winning the brand’s EMEA business at the end of 2014. However, HTC no longer works with SapientNitro.

HTC’s global media is handled by Omnicom Media Group. 

HTC did not return a request for comment.

Once a strong contender in the smartphone race, HTC last year fell 378 spots in Campaign Asia-Pacific's Asia's Top 1000 Brands.