influencer marketing
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Publicis Groupe to acquire SEA influencer agency Hepmil Media Group
Singapore-based Hepmil works with more than 450 brands through a network of over 3,000 creators.
Is it time for Asia’s creators to unionise?
A US$40 billion industry built on creativity still runs on handshake deals. Inside the creator economy’s “cowboy” problem and why unionisation might finally bring law and order to the Wild West of influence.
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Influencers are eating China's agency lunch
Even as ad budgets rise in China, agencies are missing out as brands go directly to influencers and platforms. Humphrey Ho breaks down the implications for traditional shops.
Why it’s time we took Singaporean content creators more seriously
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
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India's ad body changes influencer rules for health and finance sectors
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
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Why B2B influencers are an essential spend for marketers
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
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