iphone

Oct 20, 2025

iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov

The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.

Jul 24, 2023

TBWA Media Arts Lab helps K-pop quintet NewJeans shoot ETA video as iPhone ad

Apple has everything to gain by proving it can shoot K-pop videos with an iPhone 14 Pro.

Apr 29, 2022

Apple faces up to $8 billion in losses from supply chain constraints

Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.

Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Oct 18, 2020

Here's how the iPhone slipped from luxury perch in China

Chinese consumers' appetite for Brand Apple has waned, since the American smartphone maker lacked 5G capabilities, even as they have preferred cheaper homegrown handsets.

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