israel

Oct 31, 2023

How the Israel-Hamas war is affecting ad spend

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.

Oct 26, 2023

Meta says ad spend has ‘softened’ amid Israel-Hamas war

Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.

Jul 23, 2021

Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand

Brand owner is continuing to put more money into media.

Nov 10, 2014

Talking birds and failing marriages: Israel's appeal to Japanese OLs

TOKYO - The Embassy of Israel in Japan has launched an unorthodox campaign to attract Japanese tourism to the country and dispel concerns around security.

Sep 3, 2013

Country branding: Malaysia's slogan not plagiarized, just too obvious

SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.

Jan 25, 2013

Qoros hands BBH China its global creative account

SHANGHAI - BBH China has won the global account for Chinese car brand Qoros after a two-month pitch process that involved W+K, and HS Ad, among other contenders.