jamshed wadia
User-generated content: Should brands work with online talent?
SPIKES ASIA - Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.
Social media is more than just marketing or PR: Webcast highlights
This morning in a webcast sponsored by Hootsuite and in association with the Top 1000 Brands, social-media experts from both brand and agency sat down with Campaign Asia-Pacific managing editor Jason Wincuinas to discuss the deployment of social media into new business areas.
Don't miss it: Free social-media webcast tomorrow
Register now for tomorrow's free webinar on building your brand via social media, featuring Thomas Crampton of Social@Ogilvy, Ken Mandel of Hootsuite and Jamshed Wadia of Intel.
Drive relevant, real-time and responsive action on social media
Social media and media that has been socialised have changed the dynamics for how brands present their face to the world. Easy enough to point out but how do we tackle the issue on a daily basis? Luckily there is some advice on this, and in this case it’s actually free.
Boost brand engagement on social media: Webinar
Storytelling might be vital in traditional, linear media, but to drive engagement on social channels, brands might want to think about adding conversationalists to the team.
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