japan
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The 'laziest influencer' makes cleaning effortless—literally
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
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Fuji TV loses over 50 advertisers amid alleged sexual misconduct
Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo
A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.
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The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
Hakuhodo launches new entity to drive internal startup innovation
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
Dentsu H1 2024 earnings: Japan grows with digital ad gains as APAC struggles with market challenges
Dentsu Group reported a 0.2% organic revenue increase in Q2 2024—with Japan's digital advertising growth leading the charge. However, APAC's growth lags as client losses and market challenges persist, impacting overall regional performance.
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