jim beam
Deal with acquisition anger through dialogue
PR firms must reassure consumers to head off online resentment when Asian companies take over Western brands.
Jim Beam fleshes out ‘Make history’ campaign plans
SYDNEY - Beam Inc. has launched a global brand campaign, entitled “Make history”, for its flagship Jim Beam Bourbon.
Japanese tastes turn to imported whiskies
ASIA-PACIFIC - Despite its long history of domestic whiskey production and scotch imitations, whiskey imports to Japan are rising significantly, according to the latest figures from market research firm Euromonitor.
Jim Beam launches new global positioning with ad campaign in Australia
SYDNEY - Jim Beam has launched a new above-the-line campaign, 'From the barrel to Bondi', marking the debut of its new global brand positioning, ‘Make history', in Australia.
Jim Beam stocks 'world's largest' cooler at Bondi Beach
SYDNEY - Thirsty visitors to Sydney's Bondi Beach today aren't hallucinating: That is an ice-filled, 36-by-15-metre cooler stocked with 'cans' of Jim Beam beverages.
Beam Global appoints communications agency for six brands in Singapore
SINGAPORE - Beam Global Asia has selected MSL Singapore, part of MSLGROUP, as its strategic communications partner across six brands in Singapore.
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