kpis
Brands are still measuring the wrong things—it’s time to fix that
Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.
Cracking the code: How consumer brands can maximise ROI with omnichannel approaches
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
The future of measurement is here — but don’t expect a silver bullet
Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.
Publicis goes fishing
Publicis Groupe got a lot of notice last week for guaranteeing clients their money back if its agencies fail to meet certain KPIs. The Ad Contrarian asserts that one thing is certain: "Publicis will be torturing the shit out of the KPIs".
KPI moneyball: How measuring smarter will give you the edge
Become a KPI wizard to up your game.
DATA POINTS: High time for marketers and CEOs to reconcile
The topic of metrics is one that will only continue to grow, and along with it often comes the assertion that marketers are out of touch with business requirements and goals. A recent study by Fournaise, a marketing performance measurement company, finds that although most CEOs believe marketers have lost sight of their core purpose, many chief executives also blame themselves for not being involved enough with the marketing department to demand more than 'feel good' advertising.
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