kuaishou

Dec 5, 2021

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

Nov 16, 2021

Kuaishou: TikTok’s Chinese nemesis

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Oct 19, 2021

BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

Oct 12, 2021

China's time limits for kids: How marketers can adapt

As giants like Bytedance, Kuaishou, Tencent and Netease adjust to new regulations about how long children can watch videos and play games, China-based experts discuss how marketers can react.

Jun 11, 2020

Google takes down short video app Zynn amid plagiarism accusation

It has been a dramatic month for Kuaishou's international version, Zynn, which enjoyed launch buzz and gained not only users but also brand attention, only to get taken down by Google.

Jun 10, 2020

This Thai ad takes you on a journey, and you will have questions

The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.