lamb

Jan 10, 2022

Australian lamb ad has lots of smoke, but no fire

A national barbie creates a lambchop-shaped signal of hope for the world in the MLA's annual summer ad by The Monkeys. But despite all the hot coals and hot meat, the effort may leave you cold.

Jan 30, 2020

Here's this year's (yawn) lamb ad

The Monkeys' annual ad for Meat & Livestock Australia (MLA) is a safe take on a famous privacy scandal.

Jan 11, 2018

New Australian lamb ad divides opinion, again

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

Nov 24, 2017

Australian lamb ad banned after review

An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.

Sep 12, 2017

Indian High Commission files complaint about 'offensive' Australian lamb ad

The full film has been taken off by YouTube for Indian viewers; still available on Facebook.

Jan 19, 2017

On the lamb: MLA's much-anticipated Australia Day ad again courts controversy

The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.