lawson dixon

Can Hyundai ever achieve premium status?
Apr 3, 2013
Staff Reporters

Can Hyundai ever achieve premium status?

SOUTH KOREA - Hyundai is looking once again to shed its image as mid-range car manufacturer with a tie-up with Hermès, which it unveiled recently at the Seoul Motor Show.

Slow auto sales in Vietnam: An opportunity for affordable brands?
Mar 26, 2013
Racheal Lee

Slow auto sales in Vietnam: An opportunity for affordable brands?

Vietnam, generally better known as a motorbike market, began to see more car purchases in recent years as the economy developed. However, the government’s introduction of several cooling measures, coupled with the recent economic downturn, has had a huge impact on sales recently.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

6 ways a brand idea can turn into an unforgettable experience

9 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia