lays
November APAC advertiser of the month: Lay's
YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.
Saif Ali Khan returns for Lay's, this time its for the gourmet range
Conceptualised by Leo Burnett, the film features Saif Ali Khan, who has been re-appointed as brand ambassador.
Why the chips are down for actor Rajkummar Rao
In the film conceptualised by Leo Burnett, he Lay’s down the horrors of not stocking up on his favourite chips.
Why PepsiCo India ditched celebrities for Lay's Gourmet campaign debut
The director for potato chips marketing says Lay's wants the product to be the star
Lay's tech turns on subtitles when you crunch
Who said advertising can't solve the world's big problems?
Lay’s spreads cheer with pseudo-rap Christmas tune
In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.
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