leo burnett taiwan
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
Leo Burnett Taiwan in search for a new general manager
TAIPEI - As it looks for a general manager to fill the vacancy left by Alan Huang, Leo Burnett (LB) Taiwan faces a challenge common to many agencies in Taiwan: attracting and keeping talents who are being lured to China or the client side.
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Leo Burnett Taiwan names new ECD
TAIPEI - Leo Burnett has re-hired Dino Jalandoni (pictured) to lead the creative direction for brands including McDonald’s and Heineken for its Taiwan office.
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