levi strauss
Why Levi's new ad has sparked an outcry in Australia
The ad, created by Monster Children Creative, is being condemned as grossly mis-representative of the national music scene.
Lane Crawford employs 3D scanning for spring/summer campaign
HONG KONG - Hong Kong-based high-fashion boutique Lane Crawford has brought high-tech imaging processes to bear in a campaign for its Spring/Summer 2013 collection.
JWT and Levi's Denizen brand launch 'reality show' road trip
ASIA-PACIFIC - Levi Strauss is sending six young explorers, chosen via a social-media casting call, on a worldwide trek to exotic locales on behalf of its Denizen apparel line in a YouTube reality-show format conceived along with JWT Hong Kong and Shanghai.
Levi Strauss appoints MPG to handle media for Denizen in China
SHANGHAI - Levi Strauss has appointed MPG as its media agency to handle the launch of its new made-for-Asia brand Denizen.
Levi's hires Dattatreya Gupta for digital marketing division
SINGAPORE - Levi Strauss has hired Dattatreya Gupta as senior manager of digital marketing for Asia-Pacific and South Africa.
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