Shot by fashion photographer Nick Knight, the images, featuring this season’s campaign model Ming Xi, were rendered and animated in a futuristic style using two technologies: 3D scanning and motion capture. The images are captured through a 3D scanning process, while a video associated with the campaign uses a combination of the two technologies.
The campaign is currently running in print, online media and outdoor in China and Hong Kong.
“As a leading omni-channel retailer, Lane Crawford is committed to driving innovation and pushing creative boundaries across fashion, design art and technology,” says Andrew Keith, president of Lane Crawford.
One of the world’s most influential photographers, Knight became fascinated with 3D scanning, a technique used in filmmaking and video-game production, 15 years ago. He has since applied this technique in a fashion context, creating 3D scans of the likes of Naomi Campbell, Kate Moss and Lady Gaga.
Knight has worked on advertising projects for clients such as Christian Dior, Alexander McQueen, Calvin Klein, Levi Strauss, Yohji Yamamoto and Yves Saint Laurent.
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