levis

Sep 8, 2025

Levi’s appoints Samuel Minns as APAC marketing head

EXCLUSIVE: After a successful run at Timberland, Campaign’s 2025 Powerlister Samuel Minns has been appointed Levi’s most senior marketing leader in the region.

May 2, 2024

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.

May 19, 2023

Levi's sound system experience pays homage to 150 years of 501s

The experience brings to life the jeans brand's association with soundsystem music culture, by connecting its 501s line with bass culture in the UK.

Nov 16, 2022

October 2022 APAC advertiser of the month: Downy

Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.

Jan 18, 2022

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

Apr 19, 2021

Levi’s ‘buy better’ global campaign enlists Marcus Rashford

Six activists talk up jeans brand’s sustainability credentials.

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